SupportED · Coach Operating System

The Sales Playbook.

Every offer, every discovery question, every objection response — in one place, grounded in Dr. Joe's training sessions and tested on real calls. Run the script, don't ad-lib.

The parent question

"How often do you meet with my kid and what happens when you do?"

The 10-word answer

Monthly until the summer before senior year, then weekly through December, then monthly again.

30-second version

Your student gets paired with a college coach for a monthly 1:1 strategy session from the day we start until June 1 of their rising-senior year. At that point we switch into the engine — a weekly call with their coach plus a biweekly call with a dedicated essay coach — and that runs June through December of senior year. That is 12 coaching sessions and 12 essay sessions in the six months that actually decide admissions. After submission, we go back to monthly through May to help with decisions, merit appeals, and the final choice. Every session produces notes, action items, and a preview of what's next — so you, as a parent, never have to guess what's happening.

90-second version

There are four phases and they run in order. Phase one is the Diagnostic & College Positioning Map — we build a personalized gameplan on the intake call so you leave with a visible plan. Phase two is Profile Development — this is where we deepen activities, design the summer, and reverse-engineer the student's 'why' from career exploration. Phase three is Execution & Accountability — action items session to session, monthly until rising-senior June 1. Phase four is Applications & Essays — that is when we ramp to weekly with the coach plus biweekly with an essay coach, 12 and 12 sessions, June through December. Kickoff calls in May walk everyone through the Common App and the UC App. Summer Monday office hours at 8 pm Eastern are open to the whole family. Every step produces artifacts — notes, the gameplan, the deadline matrix, parent-facing previews — so there are never any surprises.

Dr. Roz's bottled line

"After intake, your student is paired with a college coach. You meet monthly on topics that match their grade — college knowledge, college search, academics, activities, the personal story. Every session produces action items the student completes between meetings, a follow-up summary you and your child both receive, and a preview of what the next meeting covers. It's structured enough that you always know what's happening, and personal enough that it actually fits your child."

The cadence

Five phases. Same framework. Different intensity.

Phase 1
Week 1
One intake call (60 min) — student + parent together

Diagnostic & College Positioning Map. Review academics, activities, hooks, and the family's 'why.' The coach builds a first-pass custom Gameplan on the call so the family leaves with a visible plan — Reach/Target/Safety classification, rigor gaps, activity spikes to develop, and the 12-month calendar.

Artifacts the family gets
  • Custom Roadmap Gameplan (printable)
  • College Positioning Map with Reach/Target/Safety tiers
  • Parent One-Pager: 'What we're working on and why'
Parent visibility

Automated post-session summary email within 24 hours. Typeform-driven notes with bullets, action items, and next session topics.

Phase 2
Sophomore & Junior year — through May of junior year
Monthly 1:1 strategy session with college coach (60 min)

Profile Development & Execution. Four-phase framework cycle: (1) Diagnostic & College Positioning Map refresh, (2) Profile Development — activity depth, leadership moves, summer plans, (3) Execution & Accountability — action items tracked session to session, (4) Applications & Essays — staged deliverables as the student approaches senior year.

Artifacts the family gets
  • Session notes with explicit 'what we covered' and 'what you will do before next session'
  • Updated Gameplan showing which recommendations moved from planned → done
  • Forward-looking preview: 'Here is what we will cover next month'
Parent visibility

Parents can sit in on the first 1–3 sessions to see the coaching style, then typically step back. Coach Seema / Dr. Ros / Coach Zac all open with the same framework so parents experience consistency.

Phase 3
June 1 of rising-senior year → September 1
Weekly coach call + biweekly essay coach call (summer engine)

The engine. College list is finalized, Common App and UC App are opened, supplemental essays are drafted, brag sheets go to recommenders, and the ED/REA decision is made. Two live group kickoff calls — one Common App walkthrough, one UC App walkthrough — bookend the summer. Rikki hosts weekly summer group office hours Mondays 8–9 pm ET (June–August).

Artifacts the family gets
  • Finalized college list with deadlines matrix
  • Personal statement v3 by Labor Day
  • Every ED/REA supplement drafted by September 15
  • Recommender packet (bragsheet, stamps, deadlines) sent by September
Parent visibility

Weekly summaries while the engine is running. Parents attend the kickoff calls and the weekly group office hours if they want to.

Phase 4
September 1 → December 31 of senior year
Biweekly coach call + biweekly essay coach call (12 + 12 sessions total, June–December)

Submission season. Supplemental essays are polished, applications are submitted on a staggered calendar (ED/REA → EA → RD), FAFSA/CSS is filed, interview prep runs on demand. Goal: every ED/REA submitted by October 15, every EA submitted by November 1, every RD submitted by December 20.

Artifacts the family gets
  • Submitted applications tracker
  • Interview prep decks for each school that offers one
  • Financial aid and merit scholarship filings complete
Parent visibility

Weekly parent dashboard: what is submitted, what is pending, what is blocking. No surprises in December.

Phase 5
January → May of senior year
Monthly 1:1 + ad-hoc as decisions land

Decision navigation and financial-fit comparison. Merit appeals, waitlist strategy, final choice, and enrollment.

Artifacts the family gets
  • Side-by-side financial-fit comparison (net price, merit, aid, ROI)
  • Waitlist & appeal letter drafts where relevant
  • Final-choice decision brief for the family
Parent visibility

Monthly decision check-ins. Parents are fully looped in during financial-fit analysis — this is the call where the ROI Report is walked through line by line.

Live group events

What families can count on in the calendar.

Live group call

Senior Kickoff Call

rising seniors
Week after May 15
Dr. Joe + college coaches

Official launch of the senior engine. Framework review, what's due by July 1, and what's due by Labor Day. Two sessions scheduled — one weekday, one weekend — so every family can attend.

Live group call

Common App Walkthrough

rising seniors
Late May / early June
Dr. Joe

Section-by-section walkthrough of the Common App. Activities list formatting, Additional Info section strategy, the five essay prompts, recommender setup.

Live group call

UC Application Walkthrough

rising seniors
Late May / early June
Dr. Joe

The UC Personal Insight Questions, activities/awards rubric, and the key differences between the UC app and the Common App.

Weekly group office hours

Summer Group Coaching Office Hours

rising seniors
Mondays 8–9 pm ET, June → August
Rikki (with college coach rotation)

Weekly drop-in for rising seniors and parents. Bring a question, a draft, or a stuck point — leave with an answer. Recorded for families who can't attend live.

Live group call

Junior Kickoff Call

rising juniors
Mid-June
Dr. Joe + college coaches

Framework overview, the junior-year rhythm, testing calendar, and how to use summer for profile-development artifacts.

Live group call

Sophomore Kickoff Call

rising sophomores
Late June
Dr. Joe + college coaches

Foundational mindset. Career exploration, activity-alignment thinking, and why starting early beats starting urgent.

Objections in disguise

The six parent questions that decide the sale.

How often will my child meet with a coach?

Monthly 60-minute 1:1 until June 1 of rising-senior year. Then weekly with the coach plus biweekly with an essay coach, June through December. Back to monthly from January through May of senior year.

What happens in each session?

Every session follows the same four-phase rhythm — Diagnostic, Profile Development, Execution & Accountability, Applications & Essays — and ends with explicit action items and a preview of what the next session will cover.

How do I know what my child is doing between sessions?

You receive an automated post-session summary within 24 hours — what we covered, what your student committed to, and what's next. Plus a forward-looking monthly parent view.

Can I sit in on calls?

Yes — families typically sit in on the first one to three sessions to see how the coach works. After trust is built, most parents prefer to step back and let the student own the relationship. You're always welcome at any session.

What if my child is already a rising senior and we're starting late?

That's exactly what the Senior Sprint is designed for. We start with two sessions per month in the summer to catch up on list, essays, and the Common App, then shift to weekly through December. 12 coaching sessions plus 12 essay sessions get every application submitted on time.

Is this customized or cookie-cutter?

The framework is the same for every family because it works — four phases, CDS-grounded gameplan, accountability artifacts. What changes is the content inside each phase: your child's activities, your child's target list, your child's essays. Nothing is templated.

SupportED Tutoring
Est. 2021 · A living brain for college coaches
Data sourced from each school's published Common Data Set + official financial-aid and AP credit policies.